HIGH TECH, HIGH VALUE AND HIGH PERFORMANCE ARE KEYS TO THE SURVIVAL
STAMFORD, CT (March 15, 2004) -- As technology changes the way they communicate with clients and consumers, marketing agencies are finding it more important than ever to deliver value on every level while demonstrating credible returns on their and their clients’ investments. This was one of the points that came out of the Marketing Agencies Association Worldwide’s first-ever online roundtable, which took place in cyberspace last week with executives from below-the-line agencies in Australia, Canada, Ireland, Switzerland and the United States.