The 2009 Fall Conference and GlOBES Gala Awards Dinner
"Catching the Next Wave" Conference Topics and Speakers
The global economic crisis has forced clients and marketing agencies to restructure their business models to deliver ever more cost savings from their marketing budgets with a renewed focus on creating ‘value driven’ programs for their consumers. Those companies, who can deliver on this economic pressure point, have positioned themselves well to take advantage of the next wave and accelerate their business forward in 2010.
This year’s Fall Conference is designed for those agencies that want to prepare themselves to catch the next big marketing wave and gain market share in a very competitive global marketplace.
We promise you Insights, Inspiration and Actionable Strategies that will help you accelerate your business forward.
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"Catching the Next Wave"
Conference Topics and Speakers
Brent Hodgins, Managing Partner of Mirren Business Development will deliver:
Pitch Strategies to Better Engage, Differentiate & Convert New Business.
With falling budgets you need new business but so does everyone else. So how are you going to differentiate your agency and get clients to want to give you their business rather than your competitors? This speaker has clients, who are consistently doubling and tripling their new business growth rate and Brent will share with you his contrarian approach that will create new leads within 90 days and accelerate conversion, a plan with teeth. But that’s not all; the Mirren Group will also present key insights into the critical agency selection process – and what clients are looking for in an agency - right now!
Annie Spilsbury, Head of Strategic Sourcing – Global Services Xchanging Procurement Services Limited a London based consultancy: She will address the conference with the wisdom gleaned from over 100 high-caliber procurement Xchanging professionals who advise client-side executives around the globe
Peter Fitzpatrick is President Global Talent, Gundersen Partners, the New York
and London based executive recruitment firm. While change is all around us, some things never change and that includes the importance of people in our businesses.
Bart Haney, Program Manager with fuseproject. fuseproject is an agency that has been making news lately for its stunning work and approach to business: They create brand-building innovations by developing conceptual narratives and messages that are communicated through a product's experience. Founded in 1999 by Yves Behar, fuseproject is an award-winning industrial design and branding firm with offices in San Francisco and New York.
Chris Hoyt, Founder and President of Hoyt & Company is the premier shopper-marketing consultancy in North America. They focus on servicing packaged goods c-suite leaders, brand marketers, sales professionals and the marketing agencies that support them. Chris will moderate a dynamic panel on the hot topic of Shopper Marketing and its fast growing role in the marketing mix. Providing consultative services to major advertisers since 1970, typical projects range from shopper marketing system design and installation to helping brands develop pricing, promotion & communications strategies to marketing & sales department re-engineering studies.
Robbie Vitrano, Director of Brand Design at the Trumpet Group in New Orleans. Trumpet is a brand studio, strategy, content, digital, design and media constantly connecting businesses to opportunities. Robbie will join us to talk about why everyone is so interested in what’s going on at Trumpet, including the trend -watching magazine, Fast Company.
Dawn Hudson, Vice-Chairman Parthenon, an advisory firm focused on strategy consulting. Before joining Parthenon, Dawn spent more than a decade chasing stretch goals at PepsiCo as President / CEO Pepsi North America. Dawn will speak to us on how this economic downturn differs from past recessions and what is changing in the world of marketing and consumers.
Neeraj Roy, Managing Director & CEO Hungama Mobile, which is the largest aggregator, developer and publisher of BOLLYWOOD content in the world. Content is now the new storefront for engaging consumers. With over 4 billion people digitally connected and a million new being added each day, what is driving a digital and mobile lifestyle is device and connectivity. The device, be it the phone, PC or TV has an ability to store more and with networks from 10 to 100 mbps, the consumption of content on digital formats is on the rise. What does this entail for all the stakeholders? i.e. Media companies, Content Companies such as Broadcasters, Studios, Record Labels, Artists,
et all, Telecom Companies and most importantly for the US$ 1 Trillion global advertising community.