Lan Airlines
LAN.com, the website of the biggest aviation company in Latin America, trusted us with a great impact and low budget campaign to update and increase their database by 25%. The incentive: free tickets to Australia (for Argentineans these tickets are very expensive and almost impossible to afford.)
Solution The high cost of tickets and the "low budget" in investment shot our insight: "We invested everything on prizes; we can only afford this advertisement". We've hired a "low budget" native Australian and turned him into an expert in tourism matters. We've created a 12 viral video campaign, with low budget production, effects and direction.
Everything translated from English to Spanish was made funny, changing the sense of the texts, with a strong Argentine slang (The translator was also low budget) A low budget site was created, so that people would send their contact details and engage, watch videos and recommend them to friends.
The campaign was also present on YOUTUBE and FACEBOOK. Results. The campaign was a total success since all forecasts were exceeded. The figures speak by themselves since it is a low budget campaign. Registered user database in the minisite increased by 83% (103,165 users). The sanctity of recommendations made by these users was a record for LAN.com: 1,121,338 users.