Malayan Banking Berhad
Maybank Treats Fair wins PMAA's Best Effective Long Term Marketing Campaign The Maybank Treats Fair was judged as the ‘Best Effective Long Term Marketing Campaign’ in the 2009 PMAA awards.
Launched in 2005, the annual event has garnered staggering results such as a 400% increase in visitor turnout and a whopping 900% increase in card usage in 2008, as compared to 2005. The fantastic results were attributed to the event's ‘cashless shopping’ concept, where cardmembers use their TreatsPoints (Maybankard Credit Card's loyalty points) to ‘buy’ goods and services, often at huge discounts.
Besides shopping, cardmembers were treated to mini-concerts, foot massages, games, auctions and contests with attractive prizes up for grabs. Conceived by Intigus Sdn Bhd, the agency for Maybank, the Maybank Treats Fair looks set to reward its cardmembers again this year, with all 250 booths sold, within the first month of release.
Maybank Treats Fair 2009 is set for 23 - 26 July 2009.