ICICI Bank Ltd India
Talkies on the Move’ is a unique B2B campaign wherein a branded, luxury bus goes to the market place and invites our agri traders to watch entertaining and informative movies on our product eWRF, in the comforts of the air-conditioned bus.
From an Agri B2B customer point of view, the 3 most important criteria for a campaign are Time, Convenience and Experience. ‘Talkies’ goes at his doorstep and presents the brand proposition of ‘Ease’ through crisp, yet entertaining audio visual presentations followed by interaction with the sales team. We thus offer him convenience and save him the travel time to our Branch/office/any other venue.
It also offers a multiplex-like experience to this small-town agri trader who may have never been to a multiplex before. Made at a cost of $11,000 (Rs. 550,000), Talkies generated business worth $0.42mn (Rs.21,00,00,000) making it a truly effective B2B Marketing Campaign.