3M UK PLC
POST-IT NOTES TELL THE BANKER WHERE TO STICK IT
A partnership with Channel 4's hugely popular Deal Or No Deal delivered the breakthrough 3M were looking for as they faced a relentless squeeze from own label competitors. Building on a successful track record of licensed partnerships that had transformed marketing in the office channel, the Deal Or No Deal campaign engaged more of 3M's consumers than ever before.
Free Plays with every pack and instant cash rewards delivered a healthy 6% sales increase in a declining category. Marketing Communications Manager, Alison Bryant, believes "the link with Deal Or No Deal helped us reach our growing male audience for the first time and the promotional theme "Tell the Banker Where to Stick It" was the perfect link between brand and property".