Past Winners

2008

• Best Use of Direct Marketing (Tie)
  • Globe Award
    Agency: The Communications Agency. UK
    Client: The Prostate Cancer Research Foundation
    Campaign: Give a few bob
    
  • Silver Award
    Agency: Chemistry Communications. UK
    Client: Yell.com
    Campaign: The Brawl In The Hall
    
  • Bronze Award
    Agency: News. Argentina.
    Client: Blue BBVA (Banco Francés)
    Campaign: Blue BBVA
    
  • Bronze Award
    Agency: BMF. Australia
    Client: Lion Nathan Australia
    Campaign: HarvesTED – THE TRIALS
    
• Best Innovative Idea or Concept
  • Globe Award
    Agency: Leo Burnett. Australia
    Client: World Wildlife Fund. Australia
    Campaign: Earth Hour
    
  • Silver Award
    Agency: Target Market Group. Israel
    Client: Strauss Ice-Cream
    Campaign: Magnum Store
    
  • Bronze Award
    Agency: The Communications Agency. UK
    Client: The Prostate Cancer Research Foundation
    Campaign: Give a few bob
    
• Best Effective Long-Term Marketing Campaign
  • Globe Award
    Agency: Yunes SMA. Argentina.
    Client: Coca-Cola de Argentina
    Campaign: Uncovering Zero Logic During the Summer
    
  • Silver Award
    Agency: Wax Communications. UK
    Client: Robert Crumbie
    Campaign: Active Kids 2005-2007
    
  • Bronze Award
    Agency: BD Network. UK
    Client: Coca-Cola Great Britain
    Campaign: ‘Coca-Cola’ Win a Player and Buy a Player
    
• Best Activity Generating Brand Volume
  • Globe Award
    Agency: Steam UK Ltd
    Client: Scottish & Newcastle
    Campaign: John Smith’s People’s Race
    
  • Silver Award
    Agency: Y&R Singapore
    Client: OCBC Bank
    Campaign: Mighty Savers
    
  • Bronze Award
    Agency: Target Market Group. Israel
    Client: Yotvata Dairies (The Strauss Group)
    Campaign: Yotvata Hot Air Balloon Festival
    
• Best Activity Generating Brand Loyalty
  • Globe Award
    Agency: Leo Burnett, Arc Worldwide & SMG. USA
    Client: Herbal Essences
    Campaign: Herbal Essences RBD
    
  • Silver Award
    Agency: Poster One
    Client: Kimberly-Clark, Russia
    Campaign: NashiMamashi Loyalty Club for Huggies
    
  • Bronze Award
    Agency: SurfGold Pte Ltd. Taiwan
    Client: Hewlett-Packard Taiwan
    Campaign: HP Original Rewards Taiwan
    
• Best Business-to-Business Campaign
  • Globe Award
    Agency: Target Market Group. Israel
    Client: Prisma Investment House
    Campaign: Nighty-night… sleep tight!
    
  • Silver Award
    Agency: OgilvyAction Japan KK
    Client: The Economist
    Campaign: The Economist – Grasping the Intricacies of Japan
    
  • Bronze Award
    Agency: Kapaim. Israel
    Client: Calcalist
    Campaign: Calcalist café
    
• Best Retail Account-Specific or Channel Marketing Campaign
  • Globe Award
    Agency: Solutions Digitas. India
    Client: Microsoft Corporation
    Campaign: My First Office
    
  • Silver Award
    Agency: Rapp Collins China
    Client: Virgin Atlantic Airways
    Campaign: Virgin Atlantic 8th Birthday in China Travel Agent Incentive
    
  • Silver Award
    Agency: Apollo Marketing Australia
    Client: Coca-Cola and 7 Eleven
    Campaign: SLURP, RIP & WIN
    
  • Bronze Award
    Agency: News. Argentina
    Client: Telefónica Group
    Campaign: Speedy Tour
    
• Best Dealer or Salesforce Campaign
  • Globe Award
    Agency: Marketing Communications Agency, the Market Group. Russia
    Client: Wimm-Bill-Dann
    Campaign: Incentive Program for Retail Chain Growing Up Together!
    
  • Silver Award
    Agency: TBWA-ISC\TEQUILA-MYALO\Malaysia
    Client: Michelin Malaysia
    Campaign: The Michelin Masters
    
  • Bronze Award
    Agency: Espresso | Brand Infiltration. Canada
    Client: Samsung Electronics Canada
    Campaign: Business in the Front, Party in the Back
    
• Best Brand-Building Campaign
  • Globe Award
    Agency: Blitz Direct Data & Promotion. Canada
    Client: Mentos Gum
    Campaign: Make Art Pop
    
  • Silver Award
    Agency: Gigunda Group, Inc USA
    Client: Procter & Gamble
    Campaign: Charmin NCharmin NYC Restroom Experience
    
  • Bronze Award
    Agency: Leo Burnett. Australia.
    Client: Colgate-Palmolive
    Campaign: Invisible Nasties
    
• Best Sponsorship or Tie-In Campaign
  • Globe Award
    Agency: Bates 141 Singapore Pte Ltd
    Client: Heineken International
    Campaign: Heineken Rugby World Cup
    
  • Silver Award
    Agency: Creative Sales Marketing. Australia
    Client: Foster’s Group Limited
    Campaign: Carlton Draught Plastic Cup
    
  • Bronze Award
    Agency: 20th Century Fox. USA
    Client: 20th Century Fox
    Campaign: The world is going yellow in celebration of the Simpsons movie
    
• Best Cause or Charity Marketing Campaign
  • Globe Award
    Agency: The Communications Agency. UK
    Client: The Prostate Cancer Research Foundation
    Campaign: Give a few bob
    
  • Globe Award
    Agency: Yahoo!
    Client: Yahoo!
    Campaign: Yahoo! Be A Better Planet
    
  • Silver Award
    Agency: Octagon, Jack Morton & Weber Shandwick PR. USA
    Client: National September 11 Memorial & Museum
    Campaign: The National 9/11 Memorial & Museum at the World Trade Center 9/11 Tribute Exhibition
    
  • Bronze Award
    Agency: Armstrong Partnership LP. Canada
    Client: MasterCard Canada
    Campaign: Canada Goes to the Cup
    
• Best Event Marketing Campaign
  • Globe Award
    Agency: FreshWorks
    Client: 7-Eleven, Inc and 20th Century Fox
    Campaign: 7-Eleven/Simpsons and Kwik-E-Mart
    
  • Silver Award
    Agency: Target Market Group. Israel
    Client: Strauss Ice-Cream
    Campaign: Magnum Store
    
  • Bronze Award
    Agency: Eastwest Marketing Group. USA
    Client: Godiva
    Campaign: Godiva “Decadence Goes Mobile”
    
• Best Small Budget Campaign
  • Globe Award
    Agency: FUSE Marketing Group. Canada.
    Client: Internal Employee Recruitment Promotions
    Campaign: Body Parts
    
  • Silver Award
    Agency: Ogilvy Action. India
    Client: Hindustan Unilever Ltd
    Campaign: Lifebuoy Gurudwara Activation
    
  • Bronze Award
    Agency: River Orchid Group. Vietnam
    Client: Thanh Bac Indochina Co Ltd
    Campaign: Levi’s Raffle Draw Event
    
• Best Integrated Communications Campaign
  • Globe Award
    Agency: Leo Burnett. Australia
    Client: World Wildlife Fund. Australia
    Campaign: Earth Hour
    
  • Silver Award
    Agency: Creative Solutions. Ireland.
    Client: Musgrave Retail Partners Ireland
    Campaign: The Real Food Programme
    
  • Bronze Award
    Agency: Civic Entertainment Group. USA
    Client: A&E
    Campaign: The Sopranos A&E Connection Game
    
• Best Digital Communications Campaign
  • Globe Award
    Agency: Cybercom. Ireland
    Client: Coca-Cola Ireland
    Campaign: Coca Cola, Powerade Never Give Up
    
  • Silver Award
    Agency: JWT Vietnam
    Client: Mobile Solution Services
    Campaign: Handy.com.vn Launch
    
  • Bronze Award
    Agency: Momentum Worldwide. Australia
    Client: Wallabies Mosaic
    Campaign: Wallabies Mosaic
    
• Best Brand Awareness & Trial Campaign
  • Globe Award
    Agency: Carbon Marketing Ltd. UK
    Client: Newell Rubbermaid
    Campaign: Sharpie ‘Write out Loud!’
    
  • Silver Award
    Agency: Progression, Russia
    Client: Procter & Gamble
    Campaign: WOW What’s a MINI!
    
  • Bronze Award
    Agency: CraveroLanis BTL. Argentina
    Client: Cepas Argentinas
    Campaign: Campari Red Passion City
    
• Best in the World
  • Best in the World Award
    Agency: Leo Burnett. Australia
    Client: World Wildlife Fund. Australia
    Campaign: Earth Hour
    

2007

• Best Direct Marketing Campaign
  • Globe Award
    Agency: JWT
    Client: Pfizer Consumer Healthcare
    Campaign: No Smoking
    
  • Silver Award
    Agency: Ryan Partnership
    Client: Mattel
    Campaign: Barbie in the 12 Dancing Princesses
    
  • Bronze Award
    Agency: Serious USA, Inc.
    Client: Indianapolis Motor Speedway
    Campaign: Indy 500 Ticket Renewal CD Postcard
    
• Best Innovative Idea or Concept
  • Globe Award
    Agency: CraveroLanis BTL
    Client: Cepas de Argentina
    Campaign: Campari Red Passion District
    
  • Silver Award
    Agency: Leo Burnett
    Client: Colgate-Palmolive
    Campaign: Colgate - Operation Max Fresh
    
  • Bronze Award
    Agency: Gigunda Group, Inc
    Client: Charmin, a Procter & Gamble brand
    Campaign: Charmin NYC Restroom Experience
    
• Best Effective Long-Term Marketing Campaign
  • Globe Award
    Agency: OSL Marketing
    Client: Pepsi QTG Canada
    Campaign: Breakfast Central
    
  • Silver Award
    Agency: Brigandi & Associates, Inc
    Client: Kellogg Company
    Campaign: Kellogg’s Movie Lover’s Collection DVD Continuity
    
  • Bronze Award
    Agency: TEQUILA\Singapore
    Client: Pernod Ricard Asia Duty Free
    Campaign: CHIVAS REGAL 2003 - 2006
    
• Best Activity Generating Brand Volume
  • Globe Award
    Agency: Catapult Marketing
    Client: Mars Petcare
    Campaign: Pedigree Dog Adoption
    
  • Silver Award
    Agency: Thomas J Paul, Inc
    Client: Mars Snackfood US, LLC
    Campaign: Plunder a Bag of M&M’s While Chocolate Pearls
    
  • Bronze Award
    Agency: McCann Erickson
    Client: Nestle Products Sdn Bhd
    Campaign: Nescafe Kick-Start
    
• Best Business-to-Business Campaign
  • Globe Award
    Agency: Solutions Integrated Marketing Services Pvt Ltd
    Client: Hewlett Packard, India
    Campaign: Hats Off !
    
  • Bronze Award
    Agency: Bates/141 Worldwide
    Client: Nestle Food Services Philippines
    Campaign: Nestle Food Services Seasoned for Success: Search for Top Campus Entrepreneurs
    
• Best Dealer or Salesforce Campaign
  • Globe Award
    Agency: Platform
    Client: OSRAM, MK and Thorn
    Campaign: Free Football Stuff
    
  • Silver Award
    Agency: The Red Group
    Client: Forsythe Technology
    Campaign: Attack of the Terabytes
    
  • Bronze Award
    Agency: Seismicom
    Client: Cingular Wireless/ AT&T
    Campaign: Cingular Messaging Thumber Fun”
    
• Best Brand-Building Campaign
  • Globe Award
    Agency: Leo Burnett
    Client: Unilever Australasia
    Campaign: The Flora pro-activ 3 week Celebrity Challenge
    
  • Silver Award
    Agency: IMS Marketing
    Client: Wrigley
    Campaign: Orbit Lime: Escape from Mexico campaign
    
  • Bronze Award
    Agency: Rapp Collins
    Client: Unilever CIS Ltd.
    Campaign: TURNS NICE GIRLS NAUGHTY
    
  • Bronze Award
    Agency: Bates/141 Worldwide
    Client: Nestle Food Services Philippines
    Campaign: Nestle Food Services Seasoned for Success: Search for Top Campus Entrepreneurs
    
• Best Sponsorship or Tie-In Campaign
  • Globe Award
    Agency: Space
    Client: Eurostar (UK) Ltd
    Campaign: The Eurostar Quest
    
  • Silver Award
    Agency: RMG Connect
    Client: Vodafone
    Campaign: Vodafone ‘Push the Boundaries’ Sponsorship Activation Campaign
    
  • Bronze Award
    Agency: Career Sports & Entertainment
    Client: Kellogg’s
    Campaign: Kellogg’s HBCU Sponsorship Program
    
• Best Cause or Charity Marketing Campaign
  • Globe Award
    Agency: Grand Central Marketing, Inc.
    Client: Del Monte Foods
    Campaign: The Meow Mix House
    
  • Bronze Award
    Agency: Tequila
    Client: Financial Coalition Against On-Line Child Pornography
    Campaign: LIGHT A MILLION CANDLES
    
  • Bronze Award
    Agency: A Squared Group
    Client: Gap
    Campaign: Gap (PRODUCT) RED Launch
    
• Best Event Marketing Campaign
  • Globe Award
    Agency: Gigunda Group, Inc
    Client: Charmin, a Procter & Gamble brand
    Campaign: Charmin NYC Restroom Experience
    
  • Silver Award
    Agency: Acme Branding Company
    Client: Hachette Filipacchi
    Campaign: Ford Fusion Challenge
    
  • Bronze Award
    Agency: Attention
    Client: Pernod Ricard UK
    Campaign: Malibu Soundclash
    
  • Bronze Award
    Agency: Leo Burnett
    Client: Colgate-Palmolive
    Campaign: Colgate - Operation Max Fresh
    
• Best Small Budget Campaign
  • Globe Award
    Agency: Ammo Marketing
    Client: Johnson and Johnson (through Ogilvy PR)
    Campaign: K-Y Intrigue Influencer Program
    
  • Silver Award
    Agency: Launch Creative Marketing
    Client: Mentos Geysers YouTube Contest
    Campaign: Best Small Budget Campaign
    
  • Bronze Award
    Agency: PR kvadrat
    Client: The Coca-Cola Beverages Belorussiya
    Campaign: Burn Energy Control
    
• Best Integrated Communications Campaign
  • Globe Award
    Agency: McCann Erickson
    Client: Nestle Products Sdn Bhd
    Campaign: Nescafe Kick-Start
    
  • Globe Award
    Agency: Launch Creative Marketing
    Client: Mentos Geysers YouTube Contest
    Campaign: Best Small Budget Campaign
    
  • Silver Award
    Agency: Space
    Client: Eurostar (UK) Ltd
    Campaign: The Eurostar Quest
    
• Best Digital Communications Campaign
  • Globe Award
    Agency: McCann Erickson
    Client: DiGi Telecommunications Sdn Bhd
    Campaign: THE TRUTH ABOUT PREPAID.COM
    
  • Silver Award
    Agency: Space
    Client: Eurostar (UK) Ltd
    Campaign: The Eurostar Quest
    
  • Bronze Award
    Agency: Segal Communications
    Client: Unilever Canada
    Campaign: The Degree Fashionista Challenge
    
• Best Brand Awareness & Trial Campaign
  • Globe Award
    Agency: ARC
    Client: Centers for Disease Control and Prevention
    Campaign: VERB YELLOWBALL
    
  • Silver Award
    Agency: Gigunda Group, Inc
    Client: Charmin, a Procter & Gamble brand
    Campaign: Charmin NYC Restroom Experience
    
  • Bronze Award
    Agency: Space
    Client: Eurostar (UK) Ltd
    Campaign: The Eurostar Quest
    
• Best in the World
  • Best in the World Award
    Agency: Space
    Client: Eurostar (UK) Ltd
    Campaign: The Eurostar Quest
    
• Best Tie-In
  • Globe Award
    Agency: Buena Vista Pictures Marketing
    Client: In House
    Campaign: Pirates of the Caribbean: Dead Man’s Chest – Verizon
    
  • Silver Award
    Agency: Space
    Client: Eurostar (UK) Ltd
    Campaign: The Eurostar Quest
    
  • Bronze Award
    Agency: Blue Chip Marketing
    Client: 3M UK Plc
    Campaign: 3M & The Devil Wears Prada Fashion Campaign
    

2006

• Best Use of Interactive Media
  • Globe Award
    Agency: CAW Marketing / George Patterson Y&R. Australia
    Client: Fosters Australia
    Campaign: VB Boonanza
    
  • Silver Award
    Agency: Colangelo. USA
    Client: Schick
    Campaign: Schick Quattro Power Launch
    
  • Bronze Award
    Agency: Capital C. Canada
    Client: Unilever
    Campaign: Hit On My Hot Guy
    
• Best Activity Generating Brand Awareness & Trial Recruitment
  • Globe Award
    Agency: News, Argentina
    Client: Unilever
    Campaign: Axe Click
    
  • Silver Award
    Agency: Arc Worldwide
    Client: McDonald’s USA
    Campaign: McDonald's Fruit & Walnut Salad
    
  • Bronze Award
    Agency: Momentum Worldwide, Australia
    Client: Unilever Australia
    Campaign: A Taste of Tuscany
    
• Best Use of Direct Marketing (Tie)
  • Globe Award
    Agency: TEQUILA\ Singapore
    Client: Direct Marketing Association of Singapore
    Campaign: Are You Chicken & Gumshield
    
  • Silver Award
    Agency: archibald ingall stretton, UK
    Client: Moet Hennessy
    Campaign: Enjoy the Moment
    
  • Bronze Award
    Agency: wunderman. Argentina
    Client: LA NACION
    Campaign: JAMES III final
    
• Best Multi-Discipline Campaign
  • Globe Award
    Agency: Downtown Partners Canada
    Client: Labatt Breweries of Canada
    Campaign: Bud Light M&M Steaks In Cases
    
  • Silver Award
    Agency: Thomas J. Paul, Inc. USA
    Client: Mars
    Campaign: M&M'S® Brand "Dare to go to the Dark Side"
    
  • Bronze Award
    Agency: CAW Marketing / George Patterson Y&R. Australia
    Client: Fosters Australia
    Campaign: VB Boonanza
    
• Best Innovative Idea or Concept
  • Globe Award
    Agency: CAW Marketing / George Patterson Y&R. Australia
    Client: Fosters Australia
    Campaign: VB Boonanza
    
  • Silver Award
    Agency: Segal, Canada
    Client: Unilever
    Campaign: Degree Poker Championship 2005
    
  • Bronze Award
    Agency: Arc Worldwide, USA
    Client: United Airlines
    Campaign: Ted - Chicago's New Crosstown Classic
    
• Best Effective Long-Term Marketing Campaign
  • Globe Award
    Agency: PowerPact, USA
    Client: General Mills
    Campaign: Yoplait's Women's Wellness Initiative
    
  • Silver Award
    Agency: M Marketing, Canada
    Client: Visa
    Campaign: Visa Win What You Buy Contest
    
  • Bronze Award
    Agency: OSL Marketing. Canada
    Client: Quaker Oats Company of Canada
    Campaign: Start Your Day with Goodness with Quaker & Tropicana
    
• Best Activity Generating Brand Volume
  • Globe Award
    Agency: Ogilvy & Mather, India
    Client: Hindustan Lever
    Campaign: Wheel Rural Contact Program
    
  • Silver Award
    Agency: Video Ex, Canada
    Client: Molson Canada
    Campaign: Blitz Direct Data & Promotion
    
  • Bronze Award
    Agency: A Squared Group
    Client: Gap
    Campaign: GapBody Bra Bar
    
• Best Activity Generating Brand Loyalty
  • Globe Award
    Agency: The Big Kick, UK
    Client: Walkers
    Campaign: Win an iPod mini
    
  • Silver Award
    Agency: Thomas J. Paul, Inc. USA
    Client: Mars
    Campaign: M&M'S® Brand "Dare to go to the Dark Side"
    
  • Bronze Award
    Agency: A Squared Group, USA
    Client: Gap
    Campaign: Gap Ambassador Program
    
• Best Business-to-Business Campaign
  • Globe Award
    Agency: MindShare, Turkey
    Client: Radikal
    Campaign: Every page is a right page! – Radikal Newspaper Design Supplement
    
  • Silver Award
    Agency: Grand Central Marketing,inc.
    Client: Napster
    Campaign: The Napster Garage
    
  • Bronze Award
    Agency: TEQUILA\ Singapore
    Client: Direct Marketing Association of Singapore
    Campaign: Knockout
    
• Best Retail Account-Specific or Channel Marketing Campaign
  • Globe Award
    Agency: 141Worldwide (China)
    Client: Remy Martin
    Campaign: The Heart of Cognac Experience
    
  • Silver Award
    Agency: Capital C. Canada
    Client: Canada Post
    Campaign: Never Forget A Birthday Alert
    
  • Bronze Award
    Agency: Elvis, UK
    Client: hollywood bowl
    Campaign: Temple of Pins
    
• Best Dealer or Salesforce Campaign
  • Globe Award
    Agency: Craverolanis BTL, Argentina
    Client: General Motors
    Campaign: GENERAL MOTORS. NEW ROADS. NEW SENSATIONS.
    
  • Silver Award
    Agency: GEM Group, USA
    Client: GE Lighting
    Campaign: GE Points Of Light
    
  • Bronze Award
    Agency: Seismicom. USA
    Client: Cingular MEdia
    Campaign: Cingular MEdia Net Launch
    
• Best Brand-Building Campaign
  • Globe Award
    Agency: GMR Marketing, USA
    Client: Unilever
    Campaign: College Ambassadors
    
  • Silver Award
    Agency: Momentum Worldwide, Australia
    Client: Unilever Australia
    Campaign: A Taste of Tuscany
    
  • Bronze Award
    Agency: Thomas J. Paul, Inc. USA
    Client: Mars
    Campaign: M&M'S® Brand "Dare to go to the Dark Side"
    
• Best Sponsorship or Tie-In Campaign
  • Globe Award
    Agency: Einson Freeman, USA
    Client: Pfizer
    Campaign: Purell National Geographic Kids Everyday Explorers
    
  • Silver Award
    Agency: Thomas J. Paul, Inc. USA
    Client: Mars
    Campaign: M&M'S® Brand "Dare to go to the Dark Side"
    
  • Bronze Award
    Agency: 141 Worldwide (Singapore)
    Client: Nokia Pte Ltd
    Campaign: Defend your Turf.
    
• Best Cause or Charity Marketing Campaign
  • Globe Award
    Agency: wunderman, Argentina
    Client: FAIAM
    Campaign: SYMPTOMS II FINAL
    
  • Globe Award
    Agency: 141 Worldwide (Philippines)
    Client: Coca-Cola Philippines
    Campaign: Lose Gain
    
  • Silver Award
    Agency: Oasis, USA
    Client: Honeywell
    Campaign: Honeywell and NASA's FMA Live!
    
• Best Event Marketing Campaign
  • Globe Award
    Agency: LoewyBe, UK
    Client: Pampers
    Campaign: Pampers' "World of Babies" Retail Roadshow
    
  • Silver Award
    Agency: Haygarth. UK
    Client: Nobbys
    Campaign: Are You Man Enough?
    
  • Bronze Award
    Agency: XCR Marketing Communications, Indonesia
    Client: Unilever Indonesia
    Campaign: Clear Nation METAMORPHOSELF
    
• Best Small Budget Campaign
  • Globe Award
    Agency: HHC Marketing, USA
    Client: MONTY PYTHON’S SPAMALOT
    Campaign: Largest Coconut Symphony
    
  • Silver Award
    Agency: Legion Interactive. Australia
    Client: World Vision
    Campaign: Australia Unites – Reach Out to Asia Appeal
    
  • Bronze Award
    Agency: Blockdot, USA
    Client: Baskin-Robbins
    Campaign: Office Invaders
    
• Best in the World
  • Best in the World Award
    Agency: CAW Marketing / George Patterson Y&R. Australia
    Client: Fosters Australia
    Campaign: VB Boonanza
    

2005

• Best Use of Interactive Media
  • Globe Award
    Agency: Leo Burnett, Arc Worldwide, USA
    Client: General Motors
    Campaign: Cadillac Under 5
    
  • Gold Award
    Agency: Frankel, an Arc Worldwide Company, USA
    Client: Centers for Disease Control & Prevention
    Campaign: VERVnow.com
    
  • Silver Award
    Agency: Ryan Partnership, Canada
    Client: Unilever, Canada
    Campaign: Launch of Dove.ca
    
  • Bronze Award
    Agency: Brand Value, Spain
    Client: Carrefour
    Campaign: Magic Code
    
• Best Activity Generating Brand Awareness & Trial Recruitment
  • Globe Award
    Agency: Dialogue, UK
    Client: McVitie’s
    Campaign: Who Ate All the Jaffa Cakes?
    
  • Gold Award
    Agency: Grand Central Marketing, USA
    Client: The Meow Mix Company
    Campaign: The Meow Mix Café
    
  • Silver Award
    Agency: Armstrong Partnership, Canada
    Client: MasterCard
    Campaign: We’re At Your Service Holiday Shopping Experience
    
  • Bronze Award
    Agency: Angel, UK
    Client: Penguin Books
    Campaign: Good Booking
    
• Best Use of Direct Marketing (Tie)
  • Globe Award
    Agency: TPN, USA
    Client: Gatorade
    Campaign: 04-05 Gatorade High School Athlete Award Program
    
  • Globe Award
    Agency: Draft Malaysia
    Client: Obstetrical & Gynecological Society of Malaysia
    Campaign: Feel This
    
  • Gold Award
    Agency: TEQUILA \ Singapore
    Client: ESPN
    Campaign: Never Underestimate the Power of Sport
    
  • Silver Award
    Agency: Target-Market, Israel
    Client: Bezeq
    Campaign: A Journey Into The Future
    
  • Bronze Award
    Agency: Smash BTL, Argentina
    Client: McDonald’s – Arcos Dorados SA
    Campaign: Tell Me What You Love
    
• Most Effective Long-Term Promotion Marketing Campaign
  • Globe Award
    Agency: Velocity Sports & Entertainment, USA
    Client: FedEx
    Campaign: FedEx Air & Ground
    
  • Gold Award
    Agency: Arnold Worldwide, USA
    Client: American Legacy Foundation
    Campaign: Truth Campaign
    
  • Silver Award
    Agency: Capital C, Canada
    Client: Kraft Canada
    Campaign: Shoot To Win
    
  • Bronze Award
    Agency: QVS Promotions, Canada
    Client: Dairy Farmers of Canada
    Campaign: MoOOo You Win
    
• Best Multi-Discipline Campaign
  • Globe Award
    Agency: Wunderman Cato Johnson, Argentina
    Client: Gillette
    Campaign: Better Think Pink
    
  • Gold Award
    Agency: Segal Communications, Canada
    Client: Unilever
    Campaign: AXE Ice Party
    
  • Silver Award
    Agency: Brand Value, Spain
    Client: Carrefour
    Campaign: Magic Code
    
  • Bronze Award
    Agency: Momentum, USA
    Client: Coca-Cola
    Campaign: You Can Run, But Can’t Hide
    
• Best Activity Generating Brand Volume
  • Globe Award
    Agency: Integrated Options (Euro RSCG 4D), Australia
    Client: Nestle
    Campaign: KIT KA$H Fake Bars
    
  • Gold Award
    Agency: Triad Promotional Marketing, Australia
    Client: Cadbury Schweppes
    Campaign: The Incredibles Multi-Brand Promotion
    
  • Silver Award
    Agency: Billington Cartmell, UK
    Client: Glaxo Smith Kline
    Campaign: Ribena Win a Donkey
    
  • Bronze Award
    Agency: Millenium, Canada
    Client: Parmalat
    Campaign: Skateboard Like A Pro
    
• Best Activity Generating Brand Loyalty
  • Globe Award
    Agency: TEQUILA \ Singapore
    Client: Pan Pacific Hotels & Resorts
    Campaign: Pan Pacific Privileges
    
  • Gold Award
    Agency: Blue Chip Marketing, UK
    Client: The Kellogg Co.
    Campaign: 10,000 Steps
    
  • Silver Award
    Agency: Wunderman Cato Johnson, Argentina
    Client: Gillette
    Campaign: Better Think Pink
    
  • Bronze Award
    Agency: Capital C, Canada
    Client: Pepsi-FritoLay
    Campaign: Doritos Junos Fan Choice Awards
    
• Best Business-to-Business Campaign
  • Globe Award
    Agency: Civic Entertainment Group, USA
    Client: CNN
    Campaign: CNN’s Convention Diner
    
  • Gold Award
    Agency: Promotive, Australia
    Client: BlueScope Steel
    Campaign: Xlerate to XLERPLATE
    
  • Silver Award
    Agency: Renegade Marketing Group, USA
    Client: Double Click
    Campaign: The Smarter, Not Harder Awards
    
  • Bronze Award
    Agency: TEQUILA \ Singapore
    Client: ESPN
    Campaign: Never Underestimate the Power of Sport
    
• Best Retail Account-Specific or Channel Marketing Campaign
  • Globe Award
    Agency: OSL Marketing, Inc., Canada
    Client: Pepsi QTG Canada
    Campaign: Start Your Day With Goodness
    
  • Gold Award
    Agency: Spy, Turkey
    Client: Jetix
    Campaign: Future School Competition
    
  • Silver Award
    Agency: Capital C, Canada
    Client: Bell ExpressVu
    Campaign: Bell ExpressVu Way Better TV
    
  • Bronze Award
    Agency: Saatchi & Saatchi X, USA
    Client: Wal-Mart
    Campaign: Pre-Prom Demo: Go Beyond The Dress
    
• Best Dealer or Salesforce Campaign
  • Globe Award
    Agency: Marketing Communications, Russia
    Client: Vinodel Collection
    Campaign: Around the World in 80 Days
    
  • Gold Award
    Agency: Buzz, Brazil
    Client: Santander Banespa
    Campaign: Smart Eye
    
  • Silver Award
    Agency: Target-Market, Israel
    Client: Bezeq
    Campaign: A Journey Into The Future
    
  • Bronze Award
    Agency: 141 Worldwide, The Philippines
    Client: Nestle
    Campaign: The Magic Show
    
• Best Brand-Building Campaign
  • Globe Award
    Agency: Digitas, USA
    Client: Pontiac Motor Division
    Campaign: Apprentice Early Order Program
    
  • Gold Award
    Agency: Infinity Marketing Team, USA
    Client: Hewlett Packard
    Campaign: YOU+HP Experience
    
  • Silver Award
    Agency: AMCI, USA
    Client: Toyota Motor Sales
    Campaign: Put It In Play
    
  • Bronze Award
    Agency: Target-Market, Israel
    Client: Pelephone Communications
    Campaign: Blue Rules
    
• Best Sponsorship or Tie-In Campaign
  • Globe Award
    Agency: Sony Pictures Entertainment
    Client: Sony Pictures
    Campaign: Spider-Man 2 and Kellogg’s
    
  • Gold Award
    Agency: Promarket, Israel
    Client: Superpharm
    Campaign: Sand Festival
    
  • Silver Award
    Agency: Armstrong Partnership, Canada
    Client: MasterCard
    Campaign: MasterCard Priceless Moments NHL Program
    
  • Bronze Award
    Agency: McCann Erickson Shanghai, China
    Client: Coca-Cola China
    Campaign: 2004 Athens Olympics Sponsorship
    
• Best Cause or Charity Marketing Campaign
  • Globe Award
    Agency: The Marketing Store, UK
    Client: ASDA-Wal-Mart
    Campaign: Tickled Pink
    
  • Gold Award
    Agency: iris Nation, UK
    Client: Department of Transport
    Campaign: THINK! Drink Drive Partnership
    
  • Silver Award
    Agency: Mars Advertising, USA
    Client: American Diabetes Foundation
    Campaign: Hooray For Hoggywood
    
  • Bronze Award
    Agency: M Marketing Inc., Canada
    Client: Visa Canada
    Campaign: Paralympic Team Dream Campaign
    
• Best Event Marketing Campaign
  • Globe Award
    Agency: AMCI, USA
    Client: Toyota Motor Sales
    Campaign: Put It In Play
    
  • Gold Award
    Agency: Grand Central Marketing, USA
    Client: The Meow Mix Company
    Campaign: The Meow Mix Café
    
  • Silver Award
    Agency: Frankel, an Arc Worldwide Company, USA
    Client: Centers for Disease Control & Prevention
    Campaign: VERVnow.com
    
  • Bronze Award
    Agency: Civic Entertainment Group, USA
    Client: CNN
    Campaign: CNN’s Convention Diner
    
• Best Small Budget Campaign
  • Globe Award
    Agency: Biruta Midias Mirabolantes, Brazil
    Client: Shell
    Campaign: Pit Stop Shell
    
  • Gold Award
    Agency: Arc Worldwide, Malaysia
    Client: Malaysia Airlines
    Campaign: Secret Note
    
  • Silver Award
    Agency: Universal Consulting Group, USA
    Client: VH1
    Campaign: VH1 Save The Music
    
  • Bronze Award
    Agency: Eskadra-Promarket, Poland
    Client: Urzad Miasta Krakowa
    Campaign: Attention Mines
    
• Best in the World
  • Best in the World Award
    Agency: Leo Burnett, Arc Worldwide, USA
    Client: General Motors
    Campaign: Cadillac Under 5
    

2004

• Best Use of Interactive Media
  • Globe Award
    Agency: Proximity Xperience, Portugal
    Client: Galp Energia
    Campaign: Galp Touch To Win
    
  • Gold Award
    Agency: Wunderman, USA
    Client: The American Institute of Certified Public Accountants (AICPA)
    Campaign: Catch Me If You Can
    
  • Silver Award
    Agency: The Marketing Store, Canada
    Client: McDonald’s Corp.
    Campaign: dugg.ca
    
  • Silver Award
    Agency: Virtual Marketing, India
    Client: Coca-Cola
    Campaign: MyEnjoyZone.com
    
• Best Activity Generating Brand Awareness & Trial Recruitment
  • Globe Award
    Agency: Developed In-House
    Client: Yahoo! Inc.
    Campaign: Yahoo! Personals Billboard Dating
    
  • Gold Award
    Agency: Arc Worldwide, USA
    Client: United Airlines
    Campaign: Say Hello to Ted
    
  • Silver Award
    Agency: Draft, Indonesia
    Client: PT Unilever
    Campaign: AXE PULSE Launch
    
  • Silver Award
    Agency: Marketing Werks, USA
    Client: Just Born
    Campaign: Marshmallow Peeps Fun Bus Tour
    
• Best Use of Direct Marketing (Tie)
  • Globe Award
    Agency: Wunderman, USA
    Client: The American Institute of Certified Public Accountants (AICPA)
    Campaign: Catch Me If You Can
    
  • Gold Award
    Agency: Euro RSCG 4D, Argentina
    Client: Banco Francés
    Campaign: Zen Garden
    
  • Silver Award
    Agency: Target Market Group, Israel
    Client: Debis
    Campaign: Do It The Smart Way
    
  • Bronze Award
    Agency: Arc Worldwide, USA
    Client: Metro Chicago YMCA
    Campaign: Commitment Challenged
    
• Best Multi-Discipline Campaign
  • Globe Award
    Agency: Arc Worldwide, USA
    Client: United Airlines
    Campaign: Say Hello to Ted
    
  • Gold Award
    Agency: Momentum, Australia
    Client: Coca-Cola
    Campaign: Thrill Seeker
    
  • Silver Award
    Agency: Momentum Worldwide, USA
    Client: America Online
    Campaign: AOL Concert for Schools
    
  • Bronze Award
    Agency: Lowe, Thailand
    Client: Coca-Cola
    Campaign: Your World, Your Way, Your Coke
    
• Best Innovative Idea or Concept
  • Globe Award
    Agency: Promarket, Israel
    Client: Coca-Cola
    Campaign: Summer of Coca-Cola
    
  • Gold Award
    Agency: Momentum, Australia
    Client: Coca-Cola
    Campaign: Thrill Seeker
    
  • Silver Award
    Agency: Renegade Marketing Group, USA
    Client: HSBC
    Campaign: HSBC BankCab
    
  • Silver Award
    Agency: Capital C Communications, Canada
    Client: Hallmark
    Campaign: Butterflies Are Free
    
• Best Effective Long-Term Marketing Campaign
  • Gold Award
    Agency: Lowe, Thailand
    Client: Cerebos
    Campaign: Brand’s Summer Camp
    
  • Gold Award
    Agency: Draft, USA
    Client: The Kellogg Company
    Campaign: Kellogg’s EET & ERN
    
  • Silver Award
    Agency: Target Market Group, Israel
    Client: Unilever
    Campaign: Business Forum
    
  • Silver Award
    Agency: The Yellow Submarine, England
    Client: The Home Office
    Campaign: Crime – Let’s Bring it Down
    
• Best Activity Generating Brand Volume
  • Globe Award
    Agency: The Sales Machine, Argentina
    Client: Diario Clarin
    Campaign: Second National Clarín Truco Contest
    
  • Gold Award
    Agency: Billington Cartmell, England
    Client: Nestle UK
    Campaign: Nescafe Gold Blend - Love Actually
    
  • Silver Award
    Agency: Meyer Action Marketing, Argentina
    Client: Danone
    Campaign: The Water Genie
    
  • Bronze Award
    Agency: Sight Momentum, Brazil
    Client: Nestlé
    Campaign: Nestlé e Você Junta Brasil
    
• Best Activity Generating Brand Loyalty
  • Globe Award
    Agency: Agosin, Chile
    Client: Nike
    Campaign: Total 90
    
  • Silver Award
    Agency: The J. Brown Agency, USA
    Client: Slim-Fast
    Campaign: Slim-Fast Challenge
    
  • Silver Award
    Agency: Sight Momentum, Brazil
    Client: Nestlé
    Campaign: Nestlé e Você Junta Brasil
    
  • Silver Award
    Agency: Lowe, Thailand
    Client: Cerebos
    Campaign: Brand’s Summer Camp
    
• Best Business-to-Business Campaign
  • Globe Award
    Agency: MK10 Marketing Promocional, Brazil
    Client: Motorola
    Campaign: Motolancamentos
    
  • Gold Award
    Agency: Eric Mower & Associates, USA
    Client: Welch Allyn
    Campaign: For Leaders Only
    
  • Silver Award
    Agency: Target Market Group, Israel
    Client: Unilever
    Campaign: Business Forum
    
  • Bronze Award
    Agency: TEQUILA, Singapore
    Client: ESPN Star Sports
    Campaign: ESPN Horseshoes
    
• Best Retail Account-Specific or Channel Marketing Campaign
  • Gold Award
    Agency: Capital C Communications, Canada
    Client: Hallmark
    Campaign: Butterflies Are Free
    
  • Silver Award
    Agency: Claydon, Heeley, Jones & Mason, England
    Client: Selfridges & Co
    Campaign: Launch a Landmark
    
  • Bronze Award
    Agency: Lifestyle Incentives, England
    Client: Procter & Gamble
    Campaign: Ariel Championship Whites – Free Tennis Lessons
    
• Best Dealer or Salesforce Campaign
  • Gold Award
    Agency: 141 Worldwide, USA
    Client: Callaway Golf
    Campaign: Callaway Golf Great Shots
    
  • Silver Award
    Agency: Iris Promotional Marketing, England
    Client: T-Mobile
    Campaign: Spin City
    
  • Bronze Award
    Agency: Fresh, England
    Client: Merloni Elettrodomestici
    Campaign: Watch The Match With Becks
    
• Best Brand-Building Campaign
  • Globe Award
    Agency: Strateco-Blitz & Fuel Industries, Canada
    Client: Panasonic Canada
    Campaign: Getnlucky.com
    
  • Gold Award
    Agency: Arc Worldwide, USA
    Client: United Airlines
    Campaign: Say Hello to Ted
    
  • Silver Award
    Agency: Blue Chip Marketing, England
    Client: Kelloggs
    Campaign: Kellogg's Special K Ball
    
• Best Sponsorship or Tie-In Campaign
  • Globe Award
    Agency: J. Walter Thompson, India
    Client: Pepsi-Cola
    Campaign: Pepsi World Cup Campaign
    
  • Gold Award
    Agency: Momentum, Australia
    Client: Coca-Cola
    Campaign: Thrill Seeker
    
  • Silver Award
    Agency: Capital C Communications, Canada
    Client: Molson Canada
    Campaign: Project Goalie – Don Cherry NHL Playoff Hockey Promotion
    
  • Bronze Award
    Agency: Velocity Sports & Entertainment, USA
    Client: Federal Express
    Campaign: The Most Reliable Player in the Game
    
• Best Cause or Charity Marketing Campaign
  • Globe Award
    Agency: Spy Istanbul, Turkey
    Client: Brisa
    Campaign: Lights Are On
    
  • Gold Award
    Agency: The Marketing Store, England
    Client: Walkers Snacks Limited
    Campaign: Walkers Comic Relief
    
  • Silver Award
    Agency: DVC Worldwide, USA
    Client: Georgia-Pacific
    Campaign: Angel Soft "Angels in Action" Contest
    
  • Bronze Award
    Agency: The GEM Group, Canada
    Client: Purolator
    Campaign: Purolator Tackle Hunger
    
• Best Event Marketing Campaign
  • Globe Award
    Agency: Mr. Youth LLC, USA
    Client: Victoria’s Secret
    Campaign: Pink Miami Brand Launch
    
  • Gold Award
    Agency: Promarket, Israel
    Client: Coca-Cola
    Campaign: Summer of Coca-Cola
    
  • Silver Award
    Agency: TrojanOne, Canada
    Client: Nike
    Campaign: Runto
    
  • Bronze Award
    Agency: Haygarth, England
    Client: Nokia & O2
    Campaign: Animal Attraction
    
• Best Small Budget Campaign
  • Globe Award
    Agency: Eskadra BTL, Poland
    Client: PTK Centertel - IDEA
    Campaign: MMS Funky
    
  • Gold Award
    Agency: Pavone, USA
    Client: Best Dressed Associates
    Campaign: Mad Chickens
    
  • Bronze Award
    Agency: World Marketing, Mexico
    Client: Nestlé, Nuby by Luv’n Care, Miel Carlota by Herdez, Mi Bebe & Yo Magazine
    Campaign: PromoBaby
    
• Best in the World
  • Best in the World Award
    Agency: J. Walter Thompson, India
    Client: Pepsi-Cola
    Campaign: Pepsi World Cup Campaign
    

Telefónica Group

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